YouGov profiles: journalists versus marketers

The difference between journalism and marketing may be growing more subtle, but there are still some contrasts between professionals in those fields, it seems.

According to the YouGov profiles for the typical member of the National Union of Journalists and of those who work in advertising/marketing/public relations, the marketers enjoy more spare cash, are slightly less left wing and less gloomy than your typical journalist.

Some other major traits:

Gender: Journalists (male) | Marketers (male)
Personality: Journalists (independently minded) | Marketers (confident, outgoing and leaders)
Favourite food: Journalists (rice and peas) | Marketers (sushi)
Online: Journalists (Twitter) | Marketers (LinkedIn)
Mainstream media: Journalists (Guardian and Private Eye) | Marketers (Financial Times and The Economist)

According to YouGov:

Profiles is our segmentation and media planning product for agencies and brands. This product is powered by data collected in the YouGov Cube – our connected data vault which holds over 120,000 data points, collected from over 200,000 UK YouGov members.

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