Research from Ascend2 suggests that the most challenging obstacle in the path to digital marketing success is the lack of an effective strategy.

As you can see from the chart below, budget, lack of training and inability to prove return on investment (ROI) rank highly in Ascend2’s survey of 333 digital marketing professionals.

It may come as a surprise to some people that email proved to be the most popular form of digital marketing. Ascend2’s numbers break down as follows:

Interestingly, the survey also found that the perceived effectiveness correlates with how easy each medium is.