Five content-marketing gurus on Twitter

Twitter is awash with contributors sharing all you need to know about content-marketing. Some might even say there are too many… If you’re just setting up a Twitter account, or would like to have fewer, better tweeters to follow, try this list of five Twitter content-marketing gurus.

Joe Pulizzi
As founder of the US-based Content Marketing Institute (CMI), Pulizzi is creditied with coining the term ‘content marketing’ and is a long-form author on the subject. His Twitter feed mostly consists of links to some of his speeches, nods to articles he writes, and the occasional piece of pithy insight.

Rand Fishkin
Another founder, this time of analytics angels Moz. Fishkin’s interests in numbers, strategy and marketing are evident in his numerous blogs on the Moz site, and are complemented by his easy presenting style, seen most evidently in the Whiteboard Friday videos. Check out his Twitter feed for tips and pointers to all things content-marketing.

Like the CMI, the Content Marketing Association (CMA) is a trade body for all those interested in content-marketing. The CMA ranks as members some of the biggest content-marketing agencies, but that’s not to say other people won’t find its Twitter feed useful. Look to the feed for braod-brush topics on the state of the industry, like the efficacy of content-marketing, major campaigns to draw inspiration from and comment pieces on latest trends.

Jeff Bullas
For the last five years, blogger, author, strategist and speaker Bullas has been writing a blog about the different guises of modern marketing – social media, content marketing and digital marketing. This effort saw him ranked eighth on Forbes’ list of The World’s Top 40 Social Marketing Talent for 2014. His Twitter feed is full of useful articles – some new, some less so – on all the things that should concern a content-marketing pro.

If you believe in the credo of practising what you preach, then you’ll love CopyBlogger. Not only does it talk about content-marketing, CopyBloggler uses the very subject it writes about to improve its own bottom line. Its founder, Brian Clark, set up the site as a single blog in 2006 and today the company is a full-service content-marketing consultancy, offering advice and writing about what is currently hot in content-marketing. As you’d probaly expect, CopyBlogger’s Twitter strategy involves a lot of tweets to its content… expect about eight per day.

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