This post by the Search Engine Land (SEL) looks at the latest update of Google’s Panda algorithm – version 4.1 to those familiar with the topic. To those who are unfamiliar, the Panda algorithm attempts to sniff out websites that are made from ‘high-quality’ content. (Sites that score well then appear higher up Google’s search results.)
So what’s new about 4.1? SEL says:
Google says it’s supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. From the post: “Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
So the good news is that even small businesses (with small budgets) can rank highly in Google’s search results – if they get the content right.
SEL claims that the update will take roughly two weeks to affect results, while Google claims that between 3-5% of search queries may be affected.