Heard the one about the declining social media behemoth? If you have been told by colleagues, industry experts or commuters on the train that the death of Facebook is nigh, don’t believe them.
The social network recently released its Q4 and Full Year Financial Results for 2014 and, judging by the numbers, the site is in anything but decline. Among the news of increased revenues and profits since December 2013, Facebook has released some information about its daily and monthly active users in the most recent quarter. Notably:
– Daily active users (DAUs): 890m average for December 2014 – up 18% year on year
– Mobile DAUs: 745m on average for December 2014 – up 34% year on year
– Monthly active users (MAUs): 1.39bn on 31 December, 2014 – up 13% year on year
– Mobile MAUs: 1.19bn on 31 December, 2014 – up 26% year on year
These impressive numbers will go a long way to quiet those who see the early demise of the site. As will Facebook’s efforts to rival YouTube by providing video content. It aims to be the premier host and discovery tool for video content in the near future and in the past year, the number of videos per user posted to the site has increased by 75%. Since summer 2014, Facebook has played its viewers a collective 1bn videos per day.